From Cost to Frugal And Reverse Innovation

Name: From Cost to Frugal And Reverse Innovation: Mapping the Field and Implications for Global Competitiveness
Author: Marco B. Zeschky, Stephan Winterhalter, and Oliver Gassmann

Mapping the Field and Implications for Global Competitiveness

Marco B. Zeschky, Stephan Winterhalter e and Oliver Gassmann

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Idioma: Português

ISBN mais comum: 19300166

Principal editora: Research-Technology Management

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